How do you make a pre-roll video engaging enough to keep viewers from skipping after 5 seconds?

We created a 2-minute unbranded pre-roll video that picked up where our TV commercial left off. Showing NBA superstar, Russell Westbrook, gliding through various stock footage environments while doing a full on “power-stance”.

We turned a 5-second skippable ad into an average view time of 1 minute and 20 seconds.